CHICAGO — Vlasic, a Conagra Manufacturers, Inc. portfolio model, has partnered with McCormick & Co.’s Frank’s RedHot to create three new pickle merchandise.
The co-developed choices mix the flavour notes of spicy cayenne pepper flavors from Frank’s with garlic dill from Vlasic, and every product rests in a brine infused with Frank’s RedHot Unique sauce. Vlasic’s newest varieties, together with 16-oz jars of Kosher Dill Wholes, 24-oz jars of Kosher Dill Chips and 24-oz jars of Kosher Dill Spears, look to capitalize on the ten% gross sales improve in sizzling and spicy condiments over the past three years, based on the corporate.
“The pairing of two iconic manufacturers — Vlasic and Frank’s RedHot — is a spicy combo that we all know shoppers will love,” mentioned Lucy Brady, president of grocery and snacks for Conagra Manufacturers. “The Vlasic model is synonymous with great-tasting pickles, and the addition of Frank’s RedHot creates a really daring and flavorful snacking expertise.”
All three merchandise are anticipated to roll out into grocery shops, on-line retailers and retailers nationwide starting this month, with a advised retail worth vary between $3.49 and $3.79.
The collaboration marks the latest step in McCormick’s partnership technique for Frank’s Redhot, following launches like Sabra Buffalo Hummus and SpaghettiOs Spicy Unique.