In Russia, waxing is old-fashioned. That’s why when Daria Nartov moved to New York Metropolis from Russia 14 years in the past, she instantly observed the shortage of companies that supplied sugaring, a waxing different. “In Russia, it’s so common. Nobody is doing waxing, individuals both do laser or sugaring,” Nartov mentioned.
She tried waxing, however she didn’t like several of her experiences. The whole lot felt like a physician’s workplace, or she’d go to a nail salon that additionally did waxing, the place she’d be behind a curtain. “It was so bizarre,” she mentioned.
Sugaring differs from waxing as a result of the paste is created from sugar, lemon and water, and can be utilized a number of occasions, in contrast to wax. It’s additionally meant to harm lower than conventional waxing.
Taking issues into her personal palms, Nartov based Sugaring NYC, a franchise with greater than 100 items open nationwide, in 2014. She initially did sugaring as a aspect hustle whereas in faculty, however it bought so common that she needed to flip down purchasers. She bought her certification in Russia.
“I by no means thought, it’s gonna be a full-size enterprise. I didn’t even know what franchising is,” Nartov mentioned. “I used to be shocked. I’m nonetheless shocked, I nonetheless can’t imagine we have now greater than 100 places open.”
Now, sugaring franchises are having a second. There’s SugaringLA, which Franworth acquired in December. Danielle Correia based the corporate in 2011 in Santa Monica, California. Sugar Sugar is an alternative choice, with a handful of places all through the US. The corporate has bought 47 franchises in eight states, based on its web site.
Sugaring NYC is usually situated within the jap United States, so the subsequent goal is the West Coast, Nartov mentioned.
Nartov and her husband had the objective to open 50 shops and began opening about three items a yr. “It bought to the purpose the place it began to be troublesome to handle among the places in different states,” she mentioned.
That’s when the pair regarded into franchising as a brand new path to develop. Sugaring NYC partnered with a agency in Miami to construct a franchise plan. Nartov wasn’t certain franchising was proper for the model as a result of she needed to make sure each retailer ran the identical method and customer support was as much as her requirements.
“I used to be like, this enterprise runs effectively as a result of I’m president, as a result of I’m palms on and doing all that stuff,” she mentioned.
Quickly, she realized she may accomplish her targets with franchising, so Sugaring NYC launched its program. So long as she bought two franchises, the model would make its a refund on what was spent to begin franchising, she mentioned.
The primary yr, Sugaring NYC didn’t promote any franchises. However as soon as it bought one, it shortly bought 10.
Franchisees don’t want sugaring or waxing expertise to signal a cope with Sugaring NYC. “There’s no specific qualities we glance into individuals, however it’s crucial that the particular person is concerned within the enterprise,” as a result of so many individuals need to get into franchising as a aspect hustle or with plans to work remotely, Nartov mentioned.
“It’s actually necessary to be current and to show your staff find out how to be good, principally customer support,” she mentioned. “That’s why it doesn’t work for somebody who simply needs to get to have passive earnings, simply purchase it and principally make it run by itself. Sadly, that’s not what Sugaring NYC is about.”
The full funding required to open a Sugaring NYC franchise ranges from $80,000 to $140,000, based on the model’s web site.